Tell it early, tell it all, tell it yourself.

Today’s Times (Saturday April 9, 2016) was remarkably ‘on the money’ in quoting Bill Clinton’s special counsel Lanny Davis’s advice to the president on the Monica Lewinsky affair. Tell it early, tell it all, tell it yourself. If only Bill had listened… and if only Call Me Dave had listened too. The Prime Minister tried … Continued

Brussels Is Bleeding

Today’s horrific events in Brussels, and the immediate blanket coverage on TV bringing us all in to the events as they unfold, inevitably leads to thoughts of whether this gives the terrorists what they want – the oxygen of publicity. After all, ISIS have shown an obsession with publicity, sickeningly and cynically using the skills … Continued

Jeremy Corbyn Must Start Playing The Media Game

Jeremy Corbyn looks set to have a difficult relationship with the media. We’re barely a week in and he’s snubbed the BBC’s Andrew Marr show (surely an opportunity rather than an annoyance?) among other news outlets. He deliberately blanked BBC political editor Laura Kuenssberg on the day he was elected, seemingly sending a message that … Continued

Be The Journalist – How PRs Can Beat The Media At Its Own Game

Do you know the Five W’s? It’s one of the first things journalists learn: Who? What? Why? Where? When? (‘How?’ is often included too.) Answering these questions should cover all the angles of a story. You can use the Five W’s to your advantage to make sure your story is covered. Think like a journalist. … Continued

Why Is Sorry The Hardest Word? Mastering The Public Apology

The Takata airbag recall story has been rumbling on for a long time now.  Defects in the company’s airbags have been blamed for a number of deaths and over a 100 injuries. In May the company recalled nearly 34 million of its airbags. It’s big news – the biggest safety recall in history – and … Continued

The Lessons Of Eleanor Hawkins, 24.

Gap years are all about getting some real-life experience after three years of study and squalor, before the grinding reality of earning a living in the corporate world begins. And that’s certainly what Eleanor Hawkins found. Now back home after her gap year experiences that involved a chilly bout of self-expression on a mountain top … Continued

Did I Just Repeat Myself, Again?

It’s an oldie but a goodie: Former UK Labour Party leader Ed Miliband does an interview. For two-and-a-half minutes, he says the same thing over and over, despite the reporter’s  best efforts. It is, sadly for Miliband, very entertaining… The year before, Britain’s Chancellor of the Exchequer, George Osborne, had pulled a similar trick, sticking to … Continued

Makeup tips for TV interviews

When you’re on air you want people to be talking about what you’re saying. You certainly don’t want them to be talking about your eye shadow or your lipstick. And for men, you don’t want them to be commenting on the shine of your skin. If this happens, your message is lost and you have … Continued

Don’t Crash The Pips!

It’s always worth tuning into the last five minutes of Radio 4’s Today programme if you want to hear the human brain performing at the peak of its ability. A live debate that must end – not just stop – exactly ten seconds before 9am, giving the presenter time to name-check the producers, say goodbye … Continued