Ever wondered how much damage an ill-considered word to a journalist could cost? How about £3.5 billion?
That’s the figure BP are expected to pay after CEO Tony Hayward let loose a few unfavourable comments that are rocking the oil industry.
A fascinating story of what NOT to say when speaking to the media.
This was Rod Stewart’s advice to Paul McCartney as his divorce battle continues to dominate the news headlines – not good advice if McCartney wants to harness the full power of the media and get them on his sideIn a pre-recorded interview for Sky News Steward advised McCartney not to get tangled up in the media battle with estranged wife Heather Mills, saying: “Don’t read the newspapers. Stay out of it.” Read the rest of this entry »
Media training isn’t just about talking to journalists. It’s about knowing how to make the impact of your business as powerful and positive as possible.
The benefits of spending a day getting your messages, and their communication right can have a fundamental and dramatic effect on your business. And the benefits can apply to the biggest organisations in the world. Read the rest of this entry »
The former Soviet republic of Georgia has had a turbulent time since achieving independence as a fully fledged European country. Gone are the drab days of communism, but in place instead is a tense situation between Russia, Georgia and South Ossetia.
Keeping a close eye on peacekeeping activities is the Organisation For Security and Co-Operation In Europe (OSCE) the world’s largest regional security organisation. The OSCE Mission To Georgia is doing a superb job – but they are more aware than most that one wrong word to a journalist could cause untold damage. Read the rest of this entry »
The above phrase could mean anything – we did it on an internet translation site – but one of our clients should know exactly what it means.
Glamorgan University commissioned Media Mentor to take their senior academic staff through two days of intensive training in handling every type of media enquiry from national radio and TV interrogation to Welsh language newspaper features. Read the rest of this entry »
“What sort of people do you train – anyone famous?”
It’s the most difficult question to answer. There is no such thing as a typical client. Certainly not the average cabbie’s idea of the sort of person who receives regular media training – the politicians and personalities they see on the box every day. This month we take officers from British Transport Police through their paces: dealing with everything from community policing to challenging crises which can cripple the transport system. Read the rest of this entry »
Media Mentor has responded to increasing activity in the South East of England – which now accounts for more than half of our business – by appointing a representative in London.
Our London representative, Victoria Lloyd, works from the offices of Z’Est Corporate in Carnaby Street, just a stone’s throw from the BBC’s Broadcasting House headquarters at the top of Regent Street. Toria as she’s known has quickly become a familiar voice to our existing clients, and is really making our presence felt in the hectic and competitive world of media training in the Capital.
Why not give her a call on 0207 734 0404
Our courses cover the essential rules of dealing with the press. But it is possible to spot trends in news from the trends in the sort of clients who book us.
Recently we have noticed a surprising, and rather worrying trend towards scenarios involving the kidnapping of workers abroad. Several London-based international organisations have booked training courses for senior directors, and specifically asked for help in how to handle public concern should groups of their workers in some of the more unstable regions of the world be taken prisoner for ransom by indigenous activists. Read the rest of this entry »
