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Axis scoops Outstanding Small Consultancy award, again.

Posted on 4 November 2009 by peter in Latest Media Training News

cipr
Axis Media Group has been crowned one of the country’s top public relations agencies after scooping a major award at the prestigious CIPR PRide Scotland Awards.

Accepting the Silver Award for Outstanding Small Consultancy was Axis Media Group’s managing director Paul Murricane. He said: “Axis Media Group is small in size, but mighty in everything that we do

“As PR professionals with mainly journalistic backgrounds, we have an unreserved dedication to telling the stories that make our clients stand out.

“Scooping this award for the second year running is testament to the hard work put in by all the team.”

Read the rest of this entry »


What Is Ed Balls-up To?

Posted on 7 September 2009 by pmurricane in Latest Media Training News

A debate is currently raging in The Times about the Government’s handling of the release of the Libyan Bomber. Today, the Education Secretary told reporters: “I have to say that none of us wanted to see the release of al-Megrahi,”. But rewind to Saturday, when the Prime Minister told reporters he “respected” the decision of the Scottish Executive to free the man convicted of killing all 243 passengers and 16 crew members on Pan Am Flight 103, and 11 in the Scottish town of Lockerbie.

Read the rest of this entry »


Who Faces The Virtual Chop?

Posted on 25 August 2009 by pmurricane in Latest Media Training News

Anyone who downloads copyrighted music or video from a file-sharing site will shortly be getting a knock on the door from a uniformed chap holding a pair of wire cutters. Soon afterwards their ability to access the interweb will be less than zero. Welcome to the rule of law in Great Britain 2010, Mandelson-style.

According to the BBC’s main headline today the Government is proposing radical changes in the law to cut off internet users who access file-sharing sites. The Minister in charge of the Government’s Digital Britain project has ruled out the 2012 deadline for changes as “too late”. Peter Mandelson is reported in today’s Guardian as having concocted the new policy over dinner with American movie mogul David Geffen while on holiday in Corfu.

Read the rest of this entry »


Some Journalists Are Almost Human

Posted on 11 August 2009 by pmurricane in Latest Media Training News

One, frankly quite easy trick trips up interviewees time and time again. It’s something that should be obvious to anyone before they agree to be interviewed. Yet in practically every media training course we do, it’s easy to bring a bluff interviewee crashing to the ground with one simple tactic. And it happened on GMTV this morning. Read the rest of this entry »


Even more bad news as unemployment figures are revealed

Posted on 16 July 2009 by Jo in Latest Media Training News

Another day, but not another dollar. Today it has been reported that the number of people claiming job-seekers allowance increased by 23,800 in June to 1.56 million; with the jobless total now hitting 2.38 million – the highest since 1995. Businesses are being advised to be careful with their costs, but unfortunately this seems to be at the expense of their workforce. Read the rest of this entry »


Goldman Sachs: A stake in the heart

Posted on 16 July 2009 by Jo in Latest Media Training News

A new pandemic has risen, and we’re not talking about swine flu. The Guardian’s Wall Street correspondent, Andrew Clark, recently described US mega bank Goldman Sachs as a “blood–sucking vampire squid” – a new terror that feeds off the ‘green stuff’ rather than your immune system. That’s cash – not the need to go eco-friendly. Read the rest of this entry »


What word makes you wince?

Posted on 15 July 2009 by Jo in Latest Media Training News

A selection of poets at the Ledbury Festival were asked, ‘what word do you hate and why?’ Their answers included ‘pulchritude’, from Philip Wells; ‘redacted’ from Geraldine Monk and ‘appal’ from Paul Batchelor, who explained that he can’t bear to hear his own name within other words. At Media Mentor, our least favourite words include ‘flesh’, ‘claustrophobic’ and, er, ‘Motherwell-nil’. Read the rest of this entry »


The hoopla rumbles on…

Posted on 6 July 2009 by Jo in Latest Media Training News

Today Jonathan Ross was cleared of causing offence (yes, again) to a group of 61 people who presumably have nothing better to do with their time or their stamps than complain about Jonathan Ross. Just to be clear – you are not in a time warp. Read the rest of this entry »


The Importance of Good Tweeting

Posted on 25 June 2009 by Jo in Latest Media Training News

Furniture chain Habitat has come under fire this week for tweeting unethically. Half the world tweeting for news tagged #Iran were surprised to find details of the furniture chain’s lovely new spring range popping up.

Twitter has become a vitally important means of communication for the opposition movement in Iran, as the authorities have blocked access to email and news sites.

By exploiting ‘hashtags’ (keywords that allow Twitter users to follow popular topics) on the social networking site, Habitat were able to increase their following and promote their products to unsuspecting social networkers. Read the rest of this entry »


Dignity Bercow, always dignity…

Posted on 24 June 2009 by pmurricane in Latest Media Training News

Will they never learn? Now that John Bercow has taken on the dignified mantel of the office of Speaker we should expect him to adopt a strange avuncular tone – rather stately, perhaps amused at the foolishness of mere MPs…shepherding his flock in a fatherly, unflappable way. But what do we see on ITV news? Asked a perfectly reasonable question by ITV political editor Tom Bradby “why do all conservatives hate you?” (Well it’s the question the public want answered) he lost his rag, and made the most basic mistake of all – he attacked the press. Read the rest of this entry »


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