As the violence in Gaza continues to dominate headlines, organisations on opposing sides of the conflict have spoken to PRWeek about their comms strategies.
The body, an independent organisation that promotes awareness of Israel in the UK, has taken journalists on press trips to Sderot, an Israeli town that has been under rocket fire.
BICOM has a dedicated team in Israel whose members act as fixers for foreign journalists. It is also encouraging Israeli citizens to speak to the media to give a personal perspective on the conflict.
Meanwhile, the chairman of an NGO that defends Palestinian human rights has spoken of the challenge of keeping the protests interesting. Friends of Al-Aqsa is also organising the UK protests against the Israeli offensive.
Friends of Al-Aqsa chairman Ismail Patel said: ‘We are protesting on a daily basis, but that means it is no longer a news item. Instead, we are providing new focal points, like reading out the names of the children killed in Gaza or getting protesters to lie down to depict the dead in Gaza.’
With thanks to PR Week
Posted in Latest Media Training News | 1 Comment »
March 18th, 2010 at 9:54 pm
I understand that Israel has it’s own lobbyist group in washington (AIPAC – gee I wish the citizens of our country had a lobbyist group of their own), and that Israel also receives over 2 billion dollars from the USA annually. Perhaps throwing this insulting monkey wrench into the peace process, was just their way of saying “thanks”. After all this, there are still some people who say “they’re our closest ally in the region”. Want another tired old saying? …With friends like these…and I am Israeli!