This was Rod Stewart’s advice to Paul McCartney as his divorce battle continues to dominate the news headlines – not good advice if McCartney wants to harness the full power of the media and get them on his sideIn a pre-recorded interview for Sky News Steward advised McCartney not to get tangled up in the media battle with estranged wife Heather Mills, saying: “Don’t read the newspapers. Stay out of it.”
Stewart also said that he is usually warned if there is “something dodgy in the newspapers and so I don’t read it. It’s all forgotten about the next day.”
It appears that both Stewart and McCartney might like to reconsider this “hear no evil, see no evil” policy of media management and consider a media training session to get to grips with their media reputations.
However, asked if he would also advise against getting married again, Stewart replied: “No, no, no, marriage is a wonderful thing.” If only he could express the same sentiments to the media.
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