What could be more innocent and good natured than the magical world of Disney? Who could criticise a place where stories always have a happy ending? Journalists – that’s who. They’re always suspicious.
The twenty first century Disney is no longer just a company of cute animations and even cuter TV shows. Britain is about to experience Disney.co.uk – a website unlike any other, which offers a virtual world in which kids can immerse themselves.
And that’s the problem. If left to their own devices, cynical hard-bitten journalists will paint a picture of Britain’s youngsters turned into spaced-out brainwashed couch potatoes, sucked into a world of fantasy. Yet the story is so much stronger than their fevered prejudices could invent. The story is about how families in Britain can experience, and take part in, a world of entertainment you can actually trust. Unlike most television, apparently.
Watch out for the launch of Disney.co.uk, and see whether the interviews the Disney Internet Group give will convince you that they really understand today’s audiences. We don’t think you’ll classify them as fairytales.
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