Prime Minister Gordon Brown has admitted that the local election results are “bad” and “disappointing” given that they are the worst results the Labour party have suffered in 40 years.
Labour has lost 160 seats, while the Conservatives have gained 147 and it is now believed Conservative Boris Johnson will be elected as the mayor of London.
Unsurprisingly Conservative party leader David Cameron has called this “a big moment” for the party.
So what does this mean for the Brown administration?
It could be said that the Prime Minister has not exactly been Mr Popularity before these electoral results; and hopefully this will serve as a major wake up call for both the PM and the Labour party.
The BBC has compared the electoral results with the 1995 council elections where the Tory Prime Minister John Major took a bashing and shortly after Tony Blair took over at Downing Street.
The PM has made a lot of public relations blunders since he has been in office, but perhaps more importantly he is not a favourite with the people and frankly he never will be. Blair held the Labour party with his flair for the job, his ability to communicate and most importantly his charisma. It could even be said that Brown doesn’t even seem like he wants to be Prime Minister.
On the other hand, it would appear he has received limited guidance for his role as PM. No-one thought to let him know appearing on American Idol was a bad idea together with a whole catalogue of other PR disasters.
With the correct PR guidance, Brown would not be going down in history as the Prime Minister who seems like he doesn’t really want to be one.
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