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The dairy industry are intending to reduce the impact of milk production on the environment; an excellent PR move.
Industry officials and environment ministers will shortly release information detailing how they propose going about this eco-friendly task.
Plans include sourcing half of all packaging from recycled materials by 2020 and cutting greenhouse gas emissions from dairy farms by 20-30 percent.
The food and farming minister Jeff Rooker told BBC News: “Dairy products are enjoyed by almost everyone in the UK. There are very few households without a carton of milk in the fridge.
“The dairy industry has acted responsibly in the past to cut its environmental impact and this roadmap provides a major new tool to achieve that.”
Media Mentor thinks this is a very positive move from the dairy industry. With pressure upon companies to cut their carbon footprint sufficiently, it appears the dairy industry is listening, unlike a lot of other big corporations.
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