The above phrase could mean anything – we did it on an internet translation site – but one of our clients should know exactly what it means.
Glamorgan University commissioned Media Mentor to take their senior academic staff through two days of intensive training in handling every type of media enquiry from national radio and TV interrogation to Welsh language newspaper features. We were allowed, in the interests of avoiding complete confusion, to deliver the training in English, but the university’s thriving Welsh language press office also took part and had plenty of practice in handling the sort of questions that London-based journalists with no knowledge of Wales are likely to ask. Many times the most appropriate answer was something like “Ach a chwblha idiot”. All went well until senior trainer Paul Murricane tripped over a camera cable and brought the whole thing crashing to the ground.
Here’s a tip for other media training organisations – if you break a camera, do it at a university. Their audio-visual department came magnificently to the rescue, and we carried on without a hitch. But we didn’t hang around to find out what the Welsh is for “get that imbecile out of here”.
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