As Tiger Woods prepares to speak publicly for the first time since his fall from grace, it’s questionable whether a public, stage managed apology will really cut it. Once one of the most marketable sportsmen on the planet, no one has destroyed a reputation faster than Wood’s did this year.
With his speech expected to take place in Florida and his return to golf scheduled for the end of March, his come back seems inevitable. Woods has long had the reputation for being the epitome of self-control; however this time at least some sort of emotion in his pre-written speech is needed. If he is not open with the media his speech will be seen as nothing more than an attempt to dismiss his damaging behaviour and get back to the money making.
People want answers and visible remorse and it’s for this very reason that only a select few will be present at his speech, to avoid any awkward probing. No doubt Tiger will recite his pre-written words with robotic perfection, but only time will tell whether this will be enough to win back his public, and as a result his sponsors. If he does manage to bounce back form this, let’s just hopes he’s decided honesty really is the best policy, as if anymore damaging stories are revealed his sponsors will run a mile, for good.
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