Media Mentor, a leading provider of media training in the UK and Europe, has continued its long standing relationship with fast food giant McDonald’s in its fight against the McJob – the definition that is.
This month, Media Mentor’s Paul Murricane held a grilling, educational, yet fun, session for members of McDonalds’ Scottish team. The training session included not only explanations of why a McJob was not a low-pay, low-prestige, low-dignity, low benefit, no-future job in the service sector but in fact a career path for committed and career-orientated individuals, but also heated live radio and one-on-one debates on the subject.
“The benefits of spending a day getting your messages, and communication right can have a fundamental and dramatic effect on your business and campaigns,” said Paul, Media Mentor Director. “McDonald’s continued campaign against the McJob is a perfect example of organisations using media training in their fight against the media onslaught.”
Media Mentor’s work for McDonald’s began many years ago when the Oxford English Dictionary initially decided to include the McJob definition. Since then, McDonald’s have tirelessly campaigned against the controversial decision to include the definition.
“Media training isn’t just a short term solution for media management,” said Paul. “And it’s not just about talking to journalists. It’s about knowing how to make the impact of your business as powerful, long-lasting and positive as possible. The benefits of media training, be it in radio, television or print, can apply to the smallest and biggest organisations in the world, as McDonald’s have demonstrated.”
“I’ve always believed that the best way to learn is by doing and the McDonald’s team certainly always get stuck in. The aim is to make all our media training courses stimulating, realistic and above all else challenging, because there’s nothing worse than being unprepared for the media onslaught.”
Paul added: “Our relationship with McDonald’s has been strong for many years and it’s always a pleasure to work with their teams who always show great enthusiasm.”
Meanwhile, the McJob debate continues to dominate the headlines, with branches across Scotland launching petitions demanding the retraction of the McJob definition claiming it is “out of date, out of touch with reality and most importantly insulting to the hardworking, committed and talented people who serve the public every day.”
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