Cheryl Cole. Cheryl Tweedy is out and about again. Hurrah. Don’t misunderstand, she seems like a perfectly lovely woman but I wonder if she will soon fall foul of committing publicity overkill in the highest degree. Her face is everywhere. Guest appearances, hosting, singing you name it she’s done it. The public are smitten, but can it last forever?
Her recent unfortunate bout of Malaria incited national coverage of not only her but follow up features on the disease itself, the risks and stats, and of course, commentary on the issue of Malaria from many a health source, keen to bask in the Tweedy limelight.
Reams of public support make it clear that Cheryl is the UK’s sweetheart. Yes, it seems she can do no wrong but the pressure must be mounting to maintain an image which will soon become her – luckily for Cheryl, it’s a pretty positive image to boot.
The public have been made privy to minute details her life played out in the media, she’s appeared in every newspaper and glossy possible – we must be close to bursting point? The only problem is, by gaining such exposure Cheryl is just that – exposed. She has given up any ounce of mystery, something which she may find damaging in the future… á la Agyness Deyn.
A couple of years ago Burberry dropped Agyness as the face of their brand for being ‘too famous’ following her explosion onto the fashion scene and immense popularity to boot. The Metro quoted Mario Testino declaring he was ‘sick of seeing her face’. Less is most definitely more then?
Another example of this phenomenon is George Clooney who was branded ‘too famous to date’ by ex-girlfriend Lisa Snowdon – that’ll go down well! Too famous to date. Astonishing. His profile is clearly so stratospheric that even other celebrities find him out of reach – Clooney has become a caricature of himself.
It seems that ‘celebrity’ itself can engulf a person until they become untouchable, or at the other end of the spectrum, have been around the block a few too many times. Yes, publicity and raising a person’s profile will do wonders for their career, but it needs to be relevant exposure and the intended career path must be considered before firing off appearances every which way for instant fame.
Picture source: www.timeslive.co.za
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