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What not to do when responding to a journalist

Posted on 14 April 2008 by pmurricane in Latest Media Training News

Brought to you by the O2 Press Office

Apparently O2’s press officers got their phone wires into a tangle while responding to a journalist. Oh dear.

http://www.theregister.co.uk/2008/04/09/o2_accidental_call/

Posted in Latest Media Training News | 2 Comments »

2 Comments on “What not to do when responding to a journalist”

  • Jo Says:
    April 14th, 2008 at 5:28 pm

    Of course this is only the journalists point of view. I’d be interested to hear how the PROs involved dealt with the situation after the doomed phone call!

  • mac guy Says:
    April 15th, 2008 at 11:17 am

    Hilarious. This should be a stark warning to anyone making a call to a journalist – make sure you know what you want to say because it’ll be too late to figure it out once you’ve dialed.

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