Media training isn’t just about talking to journalists. It’s about knowing how to make the impact of your business as powerful and positive as possible.
The benefits of spending a day getting your messages, and their communication right can have a fundamental and dramatic effect on your business. And the benefits can apply to the biggest organisations in the world.
Media Mentor’s work for McDonald’s was sparked off by one simple word: McJob. Love it or hate it, McDonald’s have become such a part of everyone’s lives that they’ve entered the language. But when the Oxford English Dictionary included McJob as meaning a dead-end job, something had to be done. McDonald’s are proud of their McJobs – and highly successful restaurant owners and managers who started off shovelling chips couldn’t wait to hone their media skills to tell the world that a McJob is a career to be envied, and proud of.
Watch out for more representatives from McDonald’s appearing in the media, and judge for yourselves – they can not only walk the walk, they can talk the talk!
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