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The Politics of Image

Posted on 12 May 2010 by pmurricane in Latest Media Training News

This year’s General Election has seen many a political blunder, which put politicians’ media handling skills to the test. Managed differently, the image of the person in question could be cast in an entirely different light.

Take Alex Salmond, for example. Accidentally caught posing in front of an advertisement for the new horror film, ‘The Crazies’. The message he sent to the world was a picture of himself standing under the words ‘The Crazies’ –  in his party’s trademark colours, no less. Read the rest of this entry »


The Real Battle For Power

Posted on 17 March 2010 by peter in Latest Media Training News

Why does the BA strike matter? The plight of several thousand inconvenienced passengers for four days isn’t enough to propel it on to the front pages of every paper in the land. No, the real story is that of the key players in this dispute.

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The Wit and Wisdom of Tony Mowbray

Posted on 9 March 2010 by peter in Latest Media Training News

Celtic Football Club’s manager Tony Mowbray looks out over the vast wasteland of a ten point gap behind Rangers in the SPL. The howling of the wind in the wilderness Celtic currently inhabit is still not loud enough to drown out the cries of anguish of the club’s devoted fans. So how does Mowbray boost morale? Unaccountably, he gives vent to a tirade of abuse of one of his star players Aiden McGeady.

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Toyota begins to get it right

Posted on 24 February 2010 by peter in Latest Media Training News

When Toyota’s President Akio Toyoda finishes speaking before the House of Representatives Committee on Oversight and Government Reform in Washington later today, Toyota shares may drop, but he will have done the right thing.

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A dropped ball

Posted on 23 February 2010 by peter in Latest Media Training News

When Tiger eventually emerged from the Woods, it was to show the world that even the richest sportsman in the world can be crippled by nerves, and even the wealthiest performer can be let down by poor equipment. The signs weren’t good from the start.

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Not out the Woods yet Tiger

Posted on 19 February 2010 by peter in Latest Media Training News

As Tiger Woods prepares to speak publicly for the first time since his fall from grace, it’s questionable whether a public, stage managed apology will really cut it. Once one of the most marketable sportsmen on the planet, no one has destroyed a reputation faster than Wood’s did this year.

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Bill Nighy vs Goldman Sachs

Posted on 12 February 2010 by pmurricane in Latest Media Training News

Sky News reports today that Bill Nighy, the veteran British actor, has obviously touched a raw nerve in the City.

Nighy’s endorsement of a global ‘Robin Hood Tax’ on the world’s banks attracted international media coverage earlier this week. In a short film to promote the launch, Nighy plays a banker who eventually agrees to a 0.05% tax on international bank transactions to raise up to £250bn annually to fight poverty and climate change in the UK and abroad.

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Axis Media Group is hiring

Posted on 4 February 2010 by peter in Latest Media Training News

About us: Award winning agency is looking for an experienced Account Executive to join our fast-paced team. We’re looking for a confident and driven individual who can offer exceptional service and results for our wide range of national and international clients.

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Top 10 PR Blunders of 2009

Posted on 3 February 2010 by pmurricane in Latest Media Training News

Another year, another list of blunders, where people left right and centre are faced with the consequences of their public relations crisis handling. Of course plenty of good things happened in 2009, but there also appeared to be a whole list of mistakes which left a lot of people rather red-faced.

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It’s Not Terry’s, It’s Mine!!

Posted on 3 February 2010 by peter in Latest Media Training News

When journalists wave chequebooks around, anything is possible. John Terry would be just another testosterone-fuelled zip-challenged booter if it weren’t for one thing – the World Cup.

Suddenly, the entire self-respect of a nation hangs on the actions of one man. No, not Terry. Max Clifford. Strange how when nobody can make sense of a confused situation Max is always there to steer the media and the actual people involved through it all.

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