There is a certain guilty pleasure in reading about the exploits of high profile individuals, and mud flinging between the big characters at Ryanair and Easyjet are no different.
Take the advertising space purchased by Sir Stelios of Easyjet in this weekend’s papers. That doesn’t come cheap, but instead of using it wisely, the public were treated to cartoons depicting Ryanair’s chief exec, O’Leary, at confession captioned “arrogant” and “the ugly face of capitalism”. Yet another in a long line of digs between the pair.
O’Leary and Stelios as the faces of their respective brands clearly don’t have company image at the forefront of their minds. Slanderous retorts and jibes do nothing to protect, enhance or strengthen the image of their respective companies – which leads us to believe this is nothing more than a case of media narcissism…
