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The World Cup Limelight: A Branding Game

Posted on 25 June 2010 by Susan in Latest Media Training News

Branding at the World Cup has been a much discussed topic of late.  Its global audience is so great that any affiliation with the event is an enticing and much covetWorld Cup trophyed prospect. Past presidential involvement with the World Cup exemplifies the power of the association, cue a host of politicians lining up to exploit the event’s public appeal. Read the rest of this entry »


England’s mission accomplished?

Posted on 25 June 2010 by Susan in Latest Media Training News

FootballsThe England team have weathered the storm and are into the last 16 of the World Cup. As usual, certain characters have emerged from the team such as goal scorer Jermaine Defoe or manager Fabio Capello to take the spotlight and portray the ‘personality’ of the England team as a whole – a personality that may well be based on fact, or the manipulation of public feeling at the time. Read the rest of this entry »


England’s own goal at World Cup

Posted on 23 June 2010 by Susan in Latest Media Training News

VuvuzelaEngland’s World Cup campaign has been turbulent to say the least. Think back to John Terry being stripped of his captaincy after revelations of adultery came to light several months ago. The team have suffered not only on the pitch but in the players’ handling of the media during the tournament.

Read the rest of this entry »


It’s Not Terry’s, It’s Mine!!

Posted on 3 February 2010 by peter in Latest Media Training News

When journalists wave chequebooks around, anything is possible. John Terry would be just another testosterone-fuelled zip-challenged booter if it weren’t for one thing – the World Cup.

Suddenly, the entire self-respect of a nation hangs on the actions of one man. No, not Terry. Max Clifford. Strange how when nobody can make sense of a confused situation Max is always there to steer the media and the actual people involved through it all.

Read the rest of this entry »


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