09:30
Introductions, review of media experience to date, course objectives and timetable.
09:45
In At The Deep End
Practical exercise – how to prepare for that important soundbite
10:15
Inside journalism
The Media explained – what makes a good story for the press – examples of how they have reported on issues concerning your organisation. How you can become a valued and sought-after source of information to the media. Discussion on the main priorities for your organisation.
10:45
Key Message Development Workshop
An intensive session to develop the key messages which will provide positive and widespread media coverage.
11:30
You’re Live On Radio
Experience 1-1 interviews, phone-ins and lively debates in a radio studio environment
13:00 LUNCH
14:00
Radio Playback and Analysis
Incisive and eye-opening analysis of your strengths, and areas for further work
15:00
Television News Explained
Top Tips on how to get the most from a TV interview opportunity. An intensive session on the key tactics which will ensure that you are in control of any interview. With video examples of what not to do!
15:30
Camera, Lights, Action.
TV Interviews, filmed by a TV News crew in our training room or outside. Hear at first hand how to make camera crews your friend, not your foe. Interviews will be played back and critiqued.
16:30 Review/discussion/close at 17:00
