Our Courses

Intermediate Media Training

Intermediate Media Training

Intermediate Media Training

Our Intermediate media training full day course is the most popular, and probably the most relevant for all clients.

We give an eye-opening insight into the world of journalists. We will show you what the media are already saying about you and your sector. We follow up with our much-praised ‘key message development’ workshop.

We can even include training in writing effective press releases and selling-in stories to the press. But the highlights of the day are the realistic, challenging and invigorating radio and television interview sessions. We can deliver this course using our broadcast-standard equipment, or we can welcome you to the BBC in London, Birmingham or Salford, ITV Millbank, ITN or The Telegraph.

Television interviews include 1-1 news and remote studio formats. By the end of the course participants will achieve all the skills of our introductory course plus:

What you will learn:

  • Learn the structure for promoting good news, and skilfully handling bad news.
  • Use social media to build a strong contact base with key journalists
  • Deliver a well-structured radio interview.
  • Handle television news, and deliver an interview down-the-line.
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